The message behind commercials

      We may not be aware, but advertising has a powerful impact on us. Everywhere we go or whatever we do, we can't escape its influence.

     Advertisers use many techniques to persuade us to buy a certain product/service or to recognize a certain brand.

     They try to create a series of associations in our minds; consequently when we look at or watch an ad/ commercial, we need to discover the message behind it.

     Be aware and don't let yourself be fooled.

Now look at the "Emmy 2011 best commercials nominnes" and  identify:

• the name of the advertisement
• the name of the trademark/brand
• the slogan
• the hidden message